Obesity is the 2nd biggest cause of preventable deaths in the United States and obesity is rapidly increasing around the world. It's not surprising that about 50% of Americans are trying to lose weight at any one time. That's more than 150 million people who are dieting, and that's only in the US.
The Rise of Fad Diets
It's no wonder that diets and exercise equipment are such big business! With half the population as their potential customers, many companies sell fad diets and exercise scams in the hopes of taking advantage of the weight loss niche. Unfortunately, fad diets very rarely work and if/when they do, the majority of people are unable to keep the weight off long term.
You know the story (and odds are you've even experienced it yourself)… you lose weight and get really excited about it only to gain it all back… often with an extra 10 or more pounds more than your starting weight.
Why Is It So Hard To Lose Weight?
Why is it so hard for us to lose weight and keep it off? Obviously, food tastes great and social eating has become a huge part of our personal and professional lives. But is that the whole story? Not at all!
The truth is that our bodies and programmed to survive. Many fad diets cause people to lose weight so quickly that their bodies go into survival mode. Rapid weight loss actually makes your body scared that you're going to starve to death. When your body get scared, it does everything it can to hold on to what weight it still has, and it tries to gain back some of the weight you've lost.
The Secret of Weight Loss
We all know that in order to lose weight we need to consume fewer calories and burn off more calories. That means eating healthier and working out or doing some sort of physical activity to burn off calories. But beyond that, the real secret to weight loss is to lose weight slowly and steadily so that our bodies don't go into starvation mode. That is truly the only way can lose weight and keep it off for good.
